ANGELA SHORE

Rooted at the synergy of hospitality and beauty is where lineage meets instinct. My family legacy lives in my eye, my taste, and the way I approach practice. Born and raised in North Carolina, my early journey led me to the pulse of New York City. With over fifteen years in the high-volume hospitality sector, spanning management, in-house style, and public relations, I’ve partnered with visionaries in fashion, art, and entertainment.

This world became my entry into talent representation, a decade inside a leading photography agency, where I helped shape image, narrative, and creative identity. At the same time, a parallel path began through holistic medicine, indigenous wisdom traditions, and Ayurveda. I received certification through the Kerala Ayurveda Academy, and completing advanced work in India. Over twenty five years, I studied under respected elders, and medicine keepers, receiving initiation into practices held with reverence and care. These teachings continue to inform my creative life, perspective, and relationship to well being.

In 2012, I founded Jiva-Apoha “Soul-Healing.” What began in Brooklyn as a journey of self-care and passion for pure, organic Ayurvedic oils became a movement that catapulted the ritual of “daily oiling.” The line earned global recognition, with features in Vogue, Independent Beauty, Glamour, Organic Spa Magazine, New Beauty, Fast Company, and beyond. More than that, it touched lives, supporting healing journeys while deepening my own. One of the most profound moments: immersed in the vast, electric humanity of the Kumbh Mela, where millions of sadhus, monks, women, and children moved together as one devotion.

I embrace philosophy born of earth, sensuality, and connection to nature, to culture, to the unseen. Drawn to what is raw and real: clean ingredients, sacred ritual, design, primal places, and stories that endure growth. Today, I consult and collaborate on projects across hospitality, wellness, brand, and artist development. Turning feeling into form and ideas into manifestations that move.