ANGELA SHORE

Rooted at the intersection of hospitality and beauty is where lineage meets instinct. My family legacy lives in my eye, my taste, and the way I shape practice. Born and raised in North Carolina, my early journey led me to the pulse of New York City. With over fifteen years in the high-volume hospitality sector, spanning management, in-house style, and public relations, I’ve partnered with visionaries in fashion, art, and entertainment.

This world became my entry into talent representation, a decade inside a leading photography agency, tailoring image and narrative. A shift unfolded my studies in holistic medicine and Ayurveda, receiving my certification through the Kerala Ayurveda Academy, and completing advanced work in India.

In 2012, I founded Jiva-Apoha “Soul-Healing.” What began in Brooklyn as a self-return and devotion to pure, organic Ayurvedic oils became a movement that catapulted the ritual of “daily oiling.” The line earned global recognition, with features in Vogue, Independent Beauty, Glamour, Organic Spa Magazine, New Beauty, Fast Company, and beyond. More than that, it touched lives, supporting healing journeys while deepening my own. One of the most profound moments was standing within the vast, electric humanity of the Kumbh Mela.

I embrace philosophy born of earth, sensuality, and connection to nature, to culture, to the unseen. Drawn to what is raw and real: clean ingredients, sacred ritual, design, wild places, and stories that endure growth. Today, I consult and collaborate on visionary projects across hospitality, wellness, brand, and artist development. Turning feeling into form and ideas into experiences that move.