Creator, Founder, CEO
Jiva-Apoha (Soul-Healing) began as an intuitive response to a shifting landscape in health and beauty. What emerged was a wellness brand rooted in ritual, introducing face and body oils inspired by Ayurvedic principles and indigenous healing wisdom.
At its core, Jiva-Apoha is devoted to herbal-infused skincare shaped by a holistic philosophy, ecological awareness, and sustainable ethics. Each formulation is developed without GMOs or synthetics, using plant, seed, and nut oils sourced from North and South America and India.
Over thirteen years, the brand grew from concept into a fully realized wellness lifestyle business. I led brand development and strategy, guiding the vision from formulation to market. This included creating more than twenty-five skincare formulas, managing day-to-day production, and overseeing manufacturing in Brooklyn, New York.
I built and maintained vendor relationships, directed sales operations, and established retail partnerships across both domestic and international markets. In parallel, I created educational frameworks around skincare routines and prevention, produced lifestyle and product campaigns, and collaborated with press and publications.
The business was supported by a strong direct-to-consumer presence, with e-commerce operations and a long-standing client database. Throughout, I remained closely attuned to cost structures and margin expectations, ensuring the brand evolved with both integrity and clarity.
2012 to 2025