Managing Partner
GIRLBOY is a lifestyle womenswear brand based in New York, inspired by the enduring language of the classics, and elevated by values that center freedom, social justice, and individuality.
The brand moves within the space between feminine and masculine, offering a perspective for those who read between the lines. Its approach to design is both elegant and modern, with a sense of empowerment that feels personal and lived.
Working closely with founder Morgan Hoffman, I supported the transformation of the brand through collaboration, helping to influence its voice and presence across multiple channels.
My role included communications, new business, brand activations, and content development, all aligned with the founder’s creative expression.
2021 to 2023